Windsurfing as a communicational tool
Communication through a sport like windsurfing is different than many other sports. The keywords here are lifestyle, attitude and amazing stories from the “tropics”, which many only dream of. Having said that, Denmark, amazingly surprises when it comes to a sport like windsurfing. Offering thousands of miles of coast line, Denmark has produced many talents over the years and will continue to do so.
Windsurfing in figures
Worldwide, it is loosely estimated that around 8-10 mio are active within windsurfing. Looking regionally in Denmark that figure comes to around 100.000 interested in windsurfing, sailsports and extreme water sports whereas 80% are men and 20% are women.
Many practice windsurfing on a high level in Denmark and the Danish top is usually known as the top within the world, proofed by a number of international victories in the time that windsurfing has existed.
Through competitions, travel stories, interviews, articles etc. I reach out to the relative audience worldwide and into the mainstream audience nationally in Denmark.
For a complete yearly media coverage list you are always welcome to get in contact at contact@kiani.dk
